Reversal Policy

Modified on Wed, 01 Mar 2023 at 08:01 AM

During the action locking period, Walmart is able to reverse actions and, therefore, change your payout for an action. 

Once the action locking date arrives (this can be found in the Under Contract report), no more changes can be made to that action and it will then lock. 

According to Walmart’s Master Agreement (which can be found in your settings), the reversal of performance advertising actions are decided by Walmart and are governed by a maximum reversal percentage of 100%.

Reversal Reasons

Reversal Reason


Advertiser activity dispute

There is a dispute regarding Walmart’s activity, such as their changing a product deal.

Consumer error

Whoever bought the product or service made a mistake when checking out, like not ordering enough of a product to trigger the action.

Consumer fraud

An illegal purchase has occurred, such as a stolen credit card being used during checkout.

Consumer information invalid

The consumer did not supply Walmart with the correct information about themselves, like a bad street address.

Item out of stock

The product purchased is not available to be sent to the consumer.

Item returned

The consumer has returned the goods and Walmart has refunded them.

Creator activity dispute

There is a dispute regarding your activity, such as concern over a fraudulently driven action.

Not in compliance with terms

The details of this action cause it to fall outside of your contract terms with Walmart.

Order error

Somewhere along the way, an issue with the order has come up.


Any other reason Walmart is modifying or reversing an action falls into Other.

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